Social Porpoise

A Strategy Behind the Scroll

We don’t believe in cookie-cutter social media. Every business has different goals, pain points, and target audiences, so your strategy has to reflect that.

Here’s how we approach it:

  • Start with your business goals → awareness, leads, community-building

  • Reverse engineer the plan → frequency, platforms, content style

  • Dig into analytics → monthly reports track reach, engagement, follower demographics, and content performance so we know exactly what’s working (and what to do more of)

By capturing (or developing) each client’s brand voice and combining it with strategic social engagement — like Facebook group outreach and proactive interactions — we’ve increased comments, DMs, and likes by over 400% and impressions by 500–700%.

👉 Think of it as data-driven creativity: content that looks good and gets results.