Client Case Study: Niagara Waterscapes

When Niagara Waterscapes first came to me, they had incredible projects to showcase but no consistent presence on social media. Their work spoke volumes, but their audience wasn’t hearing it.

Together, we built a strategy that included:

• Frequent Reels and video-first storytelling

• Long-form YouTube content for deeper education

• Seasonal newsletters to nurture their email list

The Results:

• Several Reels went viral, reaching tens of thousands of people organically

• Direct DMs led to inquiries — and at least two booked projects came directly from Instagram

• A steady flow of engagement and growth in followers who were actually the right audience